Awards Background
AWARD WINNING

Our Legacy ofAchievement

Our commitment to excellence speaks volumes

For over two decades, Alphabet Soup has proudly served clients with smaller budgets, emphasizing maximum value, organic growth, and agile, responsive teams with rapid turnaround times.

Independent and Boutique

MEET ALPHABET SOUP

At Alphabet Soup, we redefine the media agency experience. Here, you're not just a client; you're a valued partner, and we treat you as such. We invest our resources, time, and dedication to prioritize your marketing objectives, guiding you from meticulous planning through seamless execution.

Boutique agency experience

Collective Experience

With over 70 years of collective experience, Alphabet Soup is deeply entrenched in industry excellence. As proud members of respected bodies including the AMF and AMASA, we contribute to industry research while maintaining stringent standards of quality and control.

Our Legacy of Achievement

For over two decades, Alphabet Soup has proudly served clients with smaller budgets, emphasizing maximum value, organic growth, and agile, responsive teams with rapid turnaround times. Our dedication to efficiency and effectiveness has garnered numerous awards since our inception 24 years ago.

Experience and longevity

Boutique Excellence in Practice

In the dynamic world of advertising and media, we proudly carry the title of a "Boutique Media Agency." Despite our modest size compared to global media giants, we consistently manage annual billings close to R100 million. Our reputation for exceeding expectations with our results remains unmatched, demonstrating an unwavering commitment to excellence in every endeavor.

Boutique Agency

Boutique excellence
AWARD WINNING

Our commitment to excellence speaks volumes

For over two decades, Alphabet Soup has proudly served clients with smaller budgets, emphasizing maximum value, organic growth, and agile, responsive teams with rapid turnaround times.

Recent Highlights

In 2023, we claimed the top spot as the "Most Awards Specialist Media Agency" and secured the 2nd position for "Overall Best Media Agency in South Africa."

In 2021, we ranked 2nd as the "Most Awards Specialist Media Agency" and 6th as the "Overall Best Media Agency in South Africa."

In 2020, we secured the 2nd place in the SCOPEN Independent Media Agency category in South Africa.

Furthermore, in the years leading up we achieved several others:

2023

2023 Achievements

  • Most Awards Specialist Media Agency - 1st Place

  • Overall Best Media Agency in South Africa - 2nd Place

2021

2021 Achievements

  • Most Awards Specialist Media Agency - 2nd Place

  • Overall Best Media Agency in South Africa - 6th Place

2020

2020 Achievements

  • SCOPEN Independent Media Agency - 2nd Place in South Africa

    SCOPEN Recognition
2019

2019 Achievements

  • MOST Awards Winner of Specialist Media Agency

    MOST Awards Recognition
  • MOST Awards 4th in Top 15 Media Agencies for 2019

    MOST Awards Recognition
2018

2018 Achievements

  • MOST Awards winner of Specialist Agency of the Decade – (2010- 2018)

    MOST Awards Recognition
  • MOST Awards 4th place in Media Agency of the Decade (2010 – 2018)

    MOST Awards Recognition
  • MOST Awards Winner of Specialist Media Agency

    MOST Awards Recognition
  • MOST Awards 3rd in Top 15 Media Agencies for 2018

    MOST Awards Recognition
2017

2017 Achievements

  • MOST Awards Winner of Traditional Specialist Media Agency 2017

    MOST Awards Recognition
  • MOST Awards Runner-up for Media Agency of the Year 2017

    MOST Awards Recognition
  • Adfocus Media Agency of the Year Finalist 2017

    Adfocus Recognition

Understanding the Media Landscape

Understanding media complexity

Media Landscape

A complex ecosystem of channels, platforms, and audiences

Embracing the complexity of the media landscape is pivotal in achieving tangible outcomes. At Alphabet Soup, we are dedicated to providing you with unparalleled access to intellectual insights and data-driven market analysis.

Data-driven insights

Navigating the intricacies of the media landscape requires expertise. We specialize in deciphering these complexities, empowering you to unlock the full potential of your target audiences. Our approach involves crafting scientifically-driven media strategies tailored to diverse channels, all while respecting your budgetary considerations.

Target audience strategy

As your trusted media agency partner, we foster seamless collaboration with your creative and digital counterparts. Our goal is to ensure brand consistency and coherence throughout every aspect of your marketing endeavors.

Creative collaboration

We understand that a successful media strategy hinges on creative communication across all platforms. Alphabet Soup is committed to aligning business objectives with the creative process. We work closely with every link in the marketing chain to foster synergy and drive success.

Multi-platform communication

Partner with us to elevate your media presence and realize your business objectives. Together, we'll navigate the dynamic media landscape, harnessing its potential to propel your brand to new heights.

Partnership success
Award-Winning Agency

Transform YourMedia Strategy

We're not just a media agency; we're your strategic ally in navigating the dynamic world of media and marketing.

Award-winning campaigns

Data-driven strategies

Innovative solutions

Partner with Excellence

Join forces with an agency that consistently delivers exceptional results and innovative solutions.

Let's achieve remarkable success together.

Highly skilled, innovative, and reliable. Their commitment to excellence, attention to detail, and deep media knowledge make them an exceptional partner.

Chantelle Burrows, Executive Head: Marketing, Atlas Finance