Corporate social investment · since 2013

Spreading literacy,
one book at a time.

We believe in the power of storytelling — not just through the media we place, but through the lives we touch. Our annual Madiba Day Book Drive turns that belief into action.

The story

Books have the power to uplift, empower and transform communities.

Spearheaded by Nicolette Lewin, the drive was born from a simple but powerful idea — that access to books can change lives. Inspired by Madiba's legacy of education and service, she set out to build a campaign that not only collects books, but ensures they reach those who need them most.

Over the past decade it has grown into a national effort. To date, more than 15,000 books have been collected and distributed to charities, early-learning centres and educational NGOs across South Africa — each beneficiary hand-selected for a mission that aligns with our values: improving literacy, nurturing young minds and driving lasting social change.

15,000+

books collected and distributed since 2013

Our partnerships speak volumes

Where the books go.

Touch Africa

We contribute books to their container libraries — vibrant learning spaces built from refurbished shipping containers, placed in rural and underserved areas.

Seeds of Africa

A non-profit focused on community upliftment through early-childhood education. Our donations support their learning centres in disadvantaged communities.

Deloitte

We partner on outreach to provide rural communities with access to books, ensuring donations reach learners who'd otherwise have none.

Small actions, done with great love.

Want to donate books or partner on the next drive? We'd love to hear from you.

Get in touch