Independent Spirit.Strategic Minds.Measurable Impact.
Alphabet Soup: Johannesburg's award-winning, female-led media agency crafting bespoke strategies that move brands forward for over 25 years.
More Than 25 Years of Media Excellence
Founded over 25 years ago in Johannesburg, Alphabet Soup was born from a desire to offer something different: the strategic depth of a large network combined with the agility, dedication, and senior-level focus of a true boutique partner.
We saw a need for an independent agency that prioritizes client objectives above all else, crafting insight-led media solutions built for impact and ROI.
From day one, our mission has been to decode the media landscape for South African brands, ensuring every campaign, big or small, is treated with meticulous care and strategic foresight.
Driven by Passionate Leadership
At the heart of Alphabet Soup is a dedicated, female-led team steered by extensive experience and a commitment to client success.
Nikki Lewin
Managing Director
With decades of experience in media strategy and planning, Nikki leads our team with vision and expertise. Her deep understanding of the South African media landscape and commitment to innovation has positioned Alphabet Soup as a trusted partner for brands seeking impactful media solutions.
Gabi Kaplan
Media Manager
Gabi brings meticulous planning and creative thinking to every campaign. Her analytical approach to media strategy ensures clients receive data-driven solutions that maximize ROI while maintaining brand integrity across all channels.
Big Agency Thinking, Boutique Agility
What truly sets Alphabet Soup apart? It's our unique blend of strategic rigour and personalized service. We believe in:
CLIENT-CENTRICITY
Your objectives are our blueprint. We deliver quality work focused on ROI.
TRUE PARTNERSHIP
We act as an extension of your team, collaborating closely with all stakeholders.
OBJECTIVE STRATEGY
Our recommendations are media-agnostic, driven purely by what's best for your brand's reach and goals.
MULTI-CHANNEL MASTERY
From trusted traditional channels like TV, Radio, and OOH to innovative sponsorships and activations, we navigate the full media spectrum.
DEEP MARKET KNOWLEDGE
We stay constantly informed by industry research, ensuring your strategy is always cutting-edge.
DISCOVER OUR SERVICES
Ready to experience our strategic approach firsthand? Explore our comprehensive range of media services designed to elevate your brand.
Consistently Recognised for Excellence
Our dedication to results hasn't gone unnoticed. We are proud recipients of numerous accolades, including being named MOST Awards Specialist Media Agency multiple times. This recognition fuels our commitment to delivering exceptional value and impactful campaigns for every client.
Stronger Together: Seamless Collaboration
Effective media doesn't exist in a vacuum. We thrive on collaboration, working hand-in-glove with your creative agencies, PR teams, digital specialists, and in-house marketers. By ensuring strategic alignment and open communication across all touchpoints, we amplify the creative vision and drive unified brand success.
CONTACT ALPHABET SOUP TODAY
Ready to elevate your media presence? Our team of experts is here to help you craft strategies that deliver measurable results.
Visit Our Office
Alphabet Soup Media
Johannesburg, South Africa