Proudly female-led and independent, we've helped South African brands rise above the noise for more than 25 years — with insight-led strategy, flawless execution and senior attention on every single brief.
Founded in 1999 on a stubborn belief: that smart, senior media thinking shouldn't be reserved for the biggest budgets.
Two and a half decades on, that's still the point. We specialise in TV, radio, outdoor, sponsorships, activations and premium above-the-line placements — every campaign underpinned by smart thinking, flawless execution and a deep understanding of the South African media landscape. What sets us apart isn't just what we do, but how: the kind of close, senior-level attention that's hard to come by in larger networks.
We make modest budgets punch above their weight — every rand spent is treated with care.
Brand awareness that compounds, built to last rather than spike.
The people who founded and run the agency are on your brief — not a chain of juniors.
Every campaign is built around your objectives, your market and your audience.
The numbers behind a boutique that has held marquee clients for decades — and given back to the communities it works in.
Not account managers passing your brief down a chain — the people who founded and run the agency, in the room and on the work.
Founded Alphabet Soup in 1999 and still negotiates the hard deals herself. Judges the Financial Mail AdFocus Awards — and loves nothing more than making a modest budget punch above its weight.
nikki@alphabet-soup.co.zaLives for the moment data turns into a plan that just works. Obsessive about reach, rates and getting every last rand to pull its weight on air and in the wild.
gabi@alphabet-soup.co.za