29 Nov 2006

Alphabet Soup wins Walkersons

Alphabet Soup was recently awarded the planning and media buying for Walkersons Private Estate. Walkersons is the most prestigious estate in the Dullstroom area. It is a refined estate development, offering private residential ownership for those who wish to retreat from the pressures of city life. Situated in the heart of the valley, Walkersons offers a rustic garden setting, an elegant bar, restaurant, wine cellar, library and established dams and lakes – well grassed and stocked with rainbow trout. The Walkersons tranquil country estate fills those who visit with warm respite and a sense of serene country lifestyle.

Alphabet Soup implemented print campaign which commenced in November 2006 and utilises a mixture of glossy lifestyle and property magazines and newspapers. The campaign runs until Jan 2007.

Alphabet Soup is a specialist media consultancy, specialising in media strategy, media planning, and media buying in areas of ATL, BTL, Internet marketing, sponsorships, promotions and non-traditional media.

For more information contact Nicolette Lewin on: 011 880 8655; email nikki@alphabet-soup.co.za.