22 Aug 2007

Alphabet Soup wins Urban Hotels

Alphabet Soup was recently awarded the strategic planning and media buying for Urban Hotels.

Urban Hotels is a new hotel chain launching in South Africa. The Hotel aims to be stylish, hip and slightly edgy and sexy, with modern and industrial décor. Currently, their flagship hotel will be opening in Bloemfontein in March 2008 – with hotels in Johannesburg, Cape Town and Durban to follow. Urban Hotels are specifically targeting the business traveller. Alphabet Soup is currently in the planning phase of this campaign which is due to launch in March 2008

Alphabet Soup is a specialist media consultancy, specialising in media strategy, media planning, and media buying in areas of ATL, BTL, Internet marketing, sponsorships, promotions and non-traditional media.

For more information contact Nicolette Lewin on: 011 880 8655; email nikki@alphabet-soup.co.za, or go to www.alphabetsoup.co.za