22 Aug 2007

Alphabet Soup wins SmartStone

Alphabet Soup was recently awarded the strategic planning and media buying for SmartStone in conjunction with their creative agency Ad Zoo.

SmartStone has been the leader in quality cast stone products for more than a quarter of a century. SmartStone cast stone is produced using top quality natural materials and comes in an almost unlimited variety of natural stone colours, textures and designs. Alphabet Soup implemented a television campaign which commenced in June 2007 and will run until January 2008. The television campaign utilises a mixture of home décor programming as well as SuperSport packages.

Alphabet Soup is a specialist media consultancy, specialising in media strategy, media planning, and media buying in areas of ATL, BTL, Internet marketing, sponsorships, promotions and non-traditional media.

For more information contact Nicolette Lewin on: 011 880 8655; email nikki@alphabet-soup.co.za, or go to www.alphabetsoup.co.za