30 June 2004

Alphabet Soup wins Saicom 

Alphabet Soup was recently awarded the strategic planning and media buying for Saicom, the market leader in the distribution and management of GSM pay phones in South Africa. Saicom’s growth is linked to the strong demand for GSM payphone systems, coupled with its excellent repetition for customer service and substantial investment in the IT infrastructure.

The campaign utilises a mixture of non-traditional media and various above-the-line media.

Alphabet Soup is a specialist media consultancy, specialising in media strategy, media planning, and media buying in areas of ATL, BTL, Internet marketing, sponsorships, promotions and non-traditional media.

For more information contact Nikki Baillie on: 011 880 8655/44 or email nikki@alphabet-soup.co.za.