22 Aug 2007

Alphabet Soup wins Cell Homes

Alphabet Soup was recently awarded the strategic planning and media buying for Cell Homes in conjunction with their creative agency Verbal Images.

Cell Homes is a mobile property guide. People searching for property can sms their requirements to the Cell Homes sms line and they will receive an sms of all property currently on the market which fits the clients requirements, such as budget, area, type of dwelling. Alphabet Soup implemented a television campaign which ran in May 2007. A competition was also built into the campaign, whereby viewers were asked to sms their details to Cell Homes and become part of their subscription service and stand the chance of winning a cash prize in a lucky draw.

Alphabet Soup is a specialist media consultancy, specialising in media strategy, media planning, and media buying in areas of ATL, BTL, Internet marketing, sponsorships, promotions and non-traditional media.

For more information contact Nicolette Lewin on: 011 880 8655; email nikki@alphabet-soup.co.za, or go to www.alphabetsoup.co.za