22 Aug 2007

Alphabet Soup wins Cardies

Alphabet Soup was recently awarded the strategic planning and media buying for Cardies in partnership with Cardies’ creative agency Geoff.

The campaign utilises a various television platforms. These include generic advertising in Soapies and DSTV as well as sponsorships, such as Idols and product placement in Egoli.

Alphabet Soup is a specialist media consultancy, specialising in media strategy, media planning, and media buying in areas of ATL, BTL, Internet marketing, sponsorships, promotions and non-traditional media.

For more information contact Nicolette Lewin on: 011 880 8655; email nikki@alphabet-soup.co.za, or go to www.alphabetsoup.co.za