ETV
1. Cancellation deadlines:
• Commercials cancelled between 0-15 working days before broadcast: 100% cancellation surcharge

• Commercials cancelled between 16-21 working days before broadcast: 50% surcharge.

2. Amendment deadline:
• We need a period of 24 hours notice for amendments and changes to existing material

3. Shoulder time:
• Classified as 22h15 - 16h59.

4. The first time advertisers deal:
• 100% added value for the 1st 6 months ONLY
Thereafter normal negotiations will take place
Or
• A discount of 33% for the first 6 months ONLY
Thereafter standard negotiations will take place based on rate card rates.

5. Early Booking Discount
• ETV does not have early booking deadlines or discounts, applications are dealt with on a first come first serve basis.

SABC
1. Cancellation deadlines:
• A 100 % cancellation fee will apply to commercials cancelled within 28 days of broadcasting

2. Prime time vs. Shoulder time:
• Prime Time: SABC1: 17h00-22h00
SABC2: 18h00-22h00
SABC3: 17h30-22h30

• Shoulder Time: SABC1: 22h00-17h00
SABC2: 22h00-18h00
SABC3: 22h30-17h30
• All live sport that is broadcast in shoulder time will attract the prime time discount and not the shoulder time discount.

3. The Early Booking Discount Regulations:

• Only applications that reach the SABC Television Airtime Sales on the applicable closing date will qualify.
• No late applications will be accommodated
• Any adjustments to media plans after cut off date will automatically disqualify applicants from the additional 5% discount offer.

• The early booking discount deadline is printed with the rate cards on a monthly basis. It is normally 15 working days once the rate card is delivered. Usually the week of the 24th.

4. The first time advertisers deal:

• The company must not have advertised on SABC TV for the last 24 months and whose annual investment does not exceed R 5 000 000 (Five Million rand).
• The company must have no international affiliation.
• Admission is applicable for 6 months only.
• 30% added value applicable.
• Maximum duration of commercials is 60”
• Applications will only be accepted 14 days prior to broadcast.
• 60% of ads to be placed in shoulder time and 40% in prime time.
• The New Business Deal is valid for 12 months

ORACLE (MNET AND DSTV)
1. Cancellation deadline:
• 28 days
2. Amendment / change deadlines:
• 4 days subject to the situation

3. Shoulder times:
• 22:00 – 06:00 : also subject to programming

4. First time advertiser deals:
• Oracle offer up to 50% Added Value based on management discretion. MNet Added Value will be placed on other MNet owned channels if time is not available on MNet channel
• The First Time Advertiser deal is only applicable for the first burst. That is +/- 2 weeks
5. Early Booking Discount
• MNet does not have an early booking discount

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