Soup has formed alliances with select top-level
strategic partners in order to deliver holistic and
creative media strategies for our clients. All
co-ordination is handled by
Alphabet Soup, which provides a single
contact point for the client. This ensures that
“consistency” in the communication is executed
seamlessly through the various elements.
do we offer our clients?
Alphabet Soup manages all facets of the client’s
media, from the administrative tasks such as the
tracking of schedules, key codes, positions and
invoices, to tasks such as continually keeping up to
date with all media developments and as well the
client’s business and their needs.
Planning and Strategy
The core of Alphabet Soup’s business is their ability
to compile a comprehensive media plan and/or a full
media strategy for their client’s custom needs, based
on budgets, advertising periods, target markets and
By being present and corresponding on client’s
advertising from the start, Alphabet Soup ensures that
the “golden thread” is maintained from the pitch to
weekly status reports with client.
Alphabet Soup choose to formulate strategies which are
flexible as we are continually looking for new
exciting ideas for our clients, based on their needs.
At Alphabet Soup clients deal directly with the key
player in the company and have no junior staff working
on their business, thereby minimising the possibility
of misinterpretations due to a string of people
passing the brief on to each other.
Clients benefit from working with a small agency,
because they deal with everyone in the agency and
therefore there is always someone available to help on
their business. Furthermore clients benefit from low
staff turn over and staff availability after hours.
As a small agency Alphabet Soup does not take on
competitors and all our clients are seen as “big fish
in a little pond”.
cover in media buying
Alphabet Soup oversees the entire buying process from
rate and added value negotiation to booking and
cross-checking all schedules, chase lists, CIs,
material key codes, rates and invoices as well as the
compiling of post-campaign analysis and monitoring of
all spend and commitment discounts.
By combining the resources of a strategic planning
agency and the biggest buying agency, we know we have
more planning and buying expertise at our disposal
than any of our competitors.
Who is Alphabet Soup? Alphabet Soup was founded in October 2000, by Nicolette Lewin in response to a growing demand by
companies for senior involvement on their brands within the area of media strategy, channel planning and media buying.
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